Given the revolution in technology that we’ve experienced over the last few years we must look at what technology can and cannot do. This differentiation is especially crucial when dealing with real estate, an environment where online companies clutter the bandwidth and your inbox with schemes to save incredible amounts of money and time by using their services.
Now let’s be clear: technology, and specifically the internet, is a wonderful thing! Technology is a fabulous way to gather data and can do functionary tasks better, faster and cheaper than any human being ever could. But the danger does not lie in understanding that technol- ogy. The danger is that by itself, the internet can never provide the fiduciary counsel required in services such as mortgage lending, law and real estate.
Functionary, fiduciary—why do we keep using these “f” words? Simply, it’s very important to understand the difference between the data that you can get online and the advice, counsel and interpretation of that data that only your Realtor® can provide if you’re to get the best deal when you sell a home.
Information Versus Knowledge
As web-savvy Realtors® who generate a significant portion of our business online, we are big believers in the free flow of information. You will find that both online and off, this new breed of Realtor® usually provides the most complete sources of information that you’ll find anywhere.
Yet, we have had many of our colleagues question why we give out so much information, often saying: “If you give out too much information, people will have no reason to call you.” We disagree. Although we give out information freely, we have never had a shortage of requests to retain our services for Silicon Valley real estate sales. That’s because there’s a big difference between information and knowledge. Read more ›