We will also discuss other factors that help us determine the value of your Santa Clara County home:
- Location (includes school district)
- Size of your home and lot (non-permitted, non-finalled additions may add value but not as much as either original construction or permitted/finalled additions)
- Condition of your property (we can often boost your sales price by working on this)
- Buyer demand level for homes in your area
- Availability of financing
- Interest rates
Your motivation for selling does not directly impact the value of your home, but it may change your timing somewhat and it may change your ability to get the home into turnkey condition. So it’s important for me to understand why you want to sell, too, so that I can help you make the most of the situation.
Marketing Factors Effecting the Sale of Your Home: Who Controls Them?
| Marketing Factor | Who Controls? | |
| Market Position (based on price) | Seller | |
| Saleability/Appeal to Buyer | Seller | |
| Marketing Program | (Agent/agent’s co.) | |
| Market Value | Buyer |
Often, the value of your property will be impacted by things completely out of your or my control. Things like the available inventory (a shortage of homes for sale will drive prices up, a glut of homes on the market will depress sales prices), the local economy (high or low unemployment will effect prices), the prices of rents (when it’s cheap to rent and expensive to own, it CAN make it harder to sell if prices are stagnant or going down), appreciation rates, and disasters (natural, like the Loma Prieta Earthquake, or unnatural, like the events of 9-11.) We will determine price based on recent market activity and the factors under your control:
- Property Condition
- Marketing Time
- Seller Financing & Warranty
The combination of an accurate Competitive Market Analysis, a precise property evaluation, and a well-executed marketing plan will help you price your home realistically in order to attract the full-price buyer. But more than that, if we can change a few things inexpensively to boost your bottom line, let’s do it! I have studied staging and even feng shui and can help you to make the right improvements, without overspending, to get a good return on your investment. (Some of my clients start talking with me a year or more in advance of when they will actually sell to get my advice on the right improvements to make.)
